STORM is a powerful, emotion evoking brand. It is an exploration between your personal growth and fitness goals in a supportive environment.

Our thoroughly trained team are more than just a group of indoor cycling instructors, they will tap into the mind of the individual with every session.

We treat every class as soulful experience, connecting the mind, soul and body to the bike with an overall intention of having you leave feeling better than when you entered.



STORM45 is our signature ride held in a dark candlelit room called; the “Eye of the STORM”. Move to the beat of a carefully curated playlist with an inspiring instructor in this 45-minute indoor rhythm riding session. STORM45 is a full body workout inclusive of arms, meditation and stretch. You have limitedness capabilities across your physical strength and mental well-being. Watch yourself grow and exceed your goals in this unforgettable riding experience. Let the STORM wash over you.

About Us

Ivana Bruic

Co-Founder & Master Instructor

Ivana, who originates from Croatia and was raised in Australia, has been in Dubai for almost 14 years.
As a Master Instructor at STORM, she is passionate about helping her clients achieve more than just physical results, she is a strong believer that the core of happiness begins with the mind. Ivana aims to lead and nurture a new culture of athletes, driven by healthier thought-process goals while opening up a realm between physical and mental health.
Ivana has worked in the fitness industry for approximately four years with a passion that led to co-founding the heart of soul of what she loves most. STORM cycling is a project aimed at inspiring, motivating and driving a community towards overall healthier goals.

Naomi Mendez


Naomi, a certified plant-based nutritionist and former Miss Eco Argentina, was born in Buenos Aires (Argentina), and lived in many countries around the world.

Naomi has an adventurous adrenaline-junkie nature and loves anything that involves a physical or mental rush, choosing sports such as skydiving and outdoor cycling as a way to spend her weekends. Naomi co-founded the concept of STORM after her introduction to soulful cycling and found it the most unique way to connect the mind and body in a full body workout.

Naomi believes there is so much more to exercise than just achieving physical results and carries over the motto from her former pageant days; “Beauty with a purpose”, fulfilling the idea that fitness forms the base, but you must really exercise the mind to be at your best.